These are great lines from Liz Sanders, president of SonicRim at the time of her writing. I will induldge in publishing some quotes right here. [Some thought-notes are bracketted in orange for my later editing]
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What is creativity?
Here are many different manifestations of creativity, but the common thread between them all is combining ideas in new ways.
According to Arthur Koestler (1), the most-cited authority on creativity, every creative act involves bisociation, a process that brings together and combines previously unrelated ideas. He contrasts bisociation with association, saying that association refers to previously established connections among ideas but that bisociation involves making entirely new connections among ideas. Koestler’s definition addresses all forms of creativity, whether in art, science or humor.